Worldwide Work At Home

[nick8609]

In internet marketing, your keyword list is the essential way to connect with the overall customer. What many neglect to do when compiling their keyword list is to go “deep” rather than “wide”.

What a wide keyword list does is provide a large amount of related keywords. What a deep keyword list does is have variations of one single and obvious root keyword.

A typical example of a “deep” keyword list would be if you were to promote an ebook on beer, such as home beer brewing. A most obvious way to compile a keyword list is to revolve around these specific terms…much like:

home brewing
brew beer
brew beer at home
how to make beer
home made beer

This list seems fine, but the situation is that this list has a very narrow focus on the highly competitive (higher cost) keywords of “home brewing beer”. Since these are the most obvious words everyone else is likely to use them. So this is an example of going DEEP.

A much more effective method would be to go WIDE. Instead of using the obvious “home beer brewing” you could hit this situation from different angles on the same relevant keyword; for example:

home brewing lager
home brewing stout
home brewing ale
&

lager recipes
beer recipes
stout recipes

Also

how to make Scottish ale
how to make beer

…and trying various combinations of:

how to ferment beer
home micro brewery
how to make irish stout

etc…

The basic idea behind going WIDE is finding the sub niches of keywords that can produce the greatest conversion and traffic. After finding the right ones, you could go really deep in them and find every combination possible of that sub niche.

If a phrase such as, “home brew ale” is the most profitable within a set that you found, a good method would be to expand upon this and find almost every variation of “home brew ale”.

In short, going WIDE is a greater tactic than going DEEP in that you’re attempting to make keywords as relevant to your ad headline and text as possible. So, if a person is looking for “how to make lager”, an ad that is set to “how to make lager” would have a better chance of being clicked on than an ad that reads “home beer brewing”. Thus, doing this will increase conversion and click through rates significantly.

[thpalex]

Thanks for your tips, they were really very helpful to me!

However, you can also use long tail keyword if you want result in short term.

[omrishabbat]

You really nailed the spot there because when search engines see exaggerated keyword appearance online they can even decrease your certain keyword.

[ishuvonet]

Excellent stuff nick.There are no doubt that keyword play a vital role and I found long tail keywords more useful and work best.

[amberthomas]

Choosing ideal keywords in internet marketing is one way of a successful business. The goal also is to target relevent keywords with a lower competiton volume. That will help you get ranked higher naturally faster..and also get you put on additional keywords.
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[JasonSLindsey]

It is very easy to check search volume for any keyword. You can either use freely available tools like Google keyword tool or specialized tools for keyword research and analysis. You must make sure that you choose the right keywords that are widely searched by the users.That will advice you get ranked higher by itself faster and as well get you put on added keywords. Make abiding your Title and description tags forth with the names of your pages cover these relevant keywords.
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[taniasharma]

Website promotion is the come game of keywords means you will promote your website with the help of keywords. If you choose right keywords, your website will rank fast and top of Search Engines. You will notice that

• Select relevant keywords of your website
  
• Your select keywords have not very high competition
  
• Your select keywords have not very less competition
  
• Add 3-4 keywords or 65-70 characters in Title

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[danielalvis]

Keywords and key phrases are important because your target audience will type those words to reach you. You have to maintain keyword proximity too. That means the most important keywords should be in a sequence and close to each other.
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[ForumPoster]

Now I'm hearing that keyword won't be effective.....from the Panda Update.